1763: The Palmetto Journal is an undergraduate research journal specializing in media and popular culture. The journal provides a platform for emerging scholars to publish original research and critical analyses that engage with diverse media forms and cultural phenomena.
Our scope encompasses a wide range of topics, including but not limited to:
- Film and television studies
- Digital media and internet culture
- Music and sound studies
- Video games and interactive media
- Popular literature and comics
- Advertising and public relations
- Fandom and fan studies
- Cultural identity and representation
1763: The Palmetto Journal is committed to fostering intellectual curiosity and promoting innovative scholarship in the field of media and popular culture. We encourage submissions from undergraduate students across all disciplines who are passionate about exploring the complex interplay between media, culture, and society.
The journal’s title commemorates the year 1763, signifying the negotiation of the Treaty of Augusta. This treaty, pivotal in South Carolina history, established a boundary line between Indigenous peoples and settlers. Referencing this historical moment underscores the journal’s dedication to examining power dynamics, cultural exchange, and diverse perspectives within media and popular culture.
1763: The Palmetto Journal 